PB& Seattle



We were founded with the belief that the
best ideas come from pairing unexpected,
yet complementary ingredients & letting them shine.

Britt Peterson Fero    Principal

Britt Peterson Fero


Pete Anderson    Head of Content

Pete Anderson

Head of Content

Ben Salaman    Strategist Type

Ben Salaman

Strategist Type


We want to attack brand’s toughest challenges. Sometimes those are external, sometimes they sit within an organization. Sometimes they are marketing challenges, sometimes they’re morale challenges. Regardless, we bring strategic thinkers from various backgrounds together to develop a potent plan of action to unlock opportunities.

Our nimble model has brought the right set of people together for the right challenges to create breakthrough, meaningful and valuable solutions for a range of clients and people alike.

We value courage, curiosity, collaboration and cutting through the bullshit. And we care deeply about the relationships and solutions we develop.


Our Clients