AD AGE | 12.28.2017
The 10 Best Branded Content Partnerships of 2017
Branded content partnerships continue to grow in popularity, with advertisers allocating larger budgets towards the practice. This year, we saw an increased focus on inspirational content, which could be one of the factors that has led to an increase in audience attention.Visit Seattle kicked off the new year by debuting five incredible short films with Sundance TV.
THE DRUM | Nov. 2017
Visit Seattle: This Holiday, Take a Holiday By PB&
This new creative campaign from Visit Seattle by Seattle-based creative agency PB& is aimed at encouraging Americans to make use of their time off as we head into the busy (and often stressful) holiday season.
ADPULP | 11.07.2017
Spotlight on NW Creative: PB& Aims High With A Unique Agency Model
Usually, when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move.
THE DRUM | 10.30.2017
Visit Seattle and Revolt TV team to pair musicians and chefs in new series
Those two things are highlighted in a new campaign for Visit Seattle, the tourism marketing agency for the city, called ‘Turning Tables.’ Spearheaded by creative agency PB&. The goal of this original six-part series is to educate viewers about Seattle’s diverse offerings at the intersection of music and food. Each episode highlights a Seattle-based chef and the music that influences his or her cooking creations as well as a musician who has a passion for food.
MARKETING DIVE | 09.19.2017
Visit Seattle puts its spin on 'The Amazing Race' for new video series
Visit Seattle has launched a video miniseries called "The Emerald Race" to tell the city's story in an authentic and entertaining way, according to news made available to Marketing Dive. Created with the agency PB& and in partnership with CBS and the production company Scheme Engine, "The Emerald Race" is hosted by Seattle native and "The Bachelor" vet Catherine Lowe, though it takes its inspiration from a different reality TV series, "The Amazing Race."
ADWEEK | 08.01.2017
Budweiser Looks for America in the Pacific Northwest in This Character-Driven Documentary
We meet these diverse folks, all denizens of the Pacific Northwest, in a new eight-minute Budweiser film directed by Tony Fulgham and developed with ad shop PB&.“‘Beer culture’ is very prominent in the Northwest part of the country,” Ricardo Marques, marketing vp at Budweiser, tells Adweek. “We know that people here support brands with stories, purpose and values. It’s about taking our values as a brand and using that as an authentic platform.”
PRESSBOARD | 02.06.2017
The Top 10 Branded Content Partnerships of January 2017
Visit Seattle started the new year by debuting five incredible short films with Sundance TV. I spoke with Visit Seattle’s VP of Marketing, Ali Daniels, who explained that the partnership was the result of asking media partners to find more creative storytelling solutions.
THE DRUM | 02.03.2017
Behind the scenes with Visit Seattle and SundanceTV on their sensual project to promote the city
Visit Seattle has taken a unique perspective on the city for its latest campaign in partnership with SundanceTV. Actually, it has taken five unique perspectives from five different filmmakers, calling the effort Project Five by Five. The filmmakers were tasked with giving their takes on the city, guided by one of the five senses.
MEDIAPOST | 01.25.2017
Visit Seattle Teams With New Agency, Filmmakers and Sundance
Visit Seattle, the city's tourism bureau, is enticing visitors to the Emerald City by working with five highly regarded filmmakers to bring their unique perspectives to life. Developed with agency PB&, the concept centers on the "Project Five by Five" film series, in partnership with SundanceTV.
LITTLE BLACK BOOK | 01.25.2017
PB&'s New Visit Seattle Campaign Will Take You on a Multisensory Journey
Visit Seattle announced today the launch of its newest initiative aimed at engaging visitors in the inimitable stories and history behind the city, titled Project Five by Five. At the center of the initiative is a content series that, in partnership with SundanceTV, invited five, highly regarded filmmakers to Seattle to create a short film that brought their unique perspective on the city to life; each film was inspired by one of the five senses.
ADWEEK | 01.24.2017
Visit Seattle’s Soulful Documentary Series Shows a Different Side of the City
Tourism videos can often be loud, flashy affairs, but with its latest content series, Visit Seattle is doing something decidedly different. The tourism bureau and Seattle-based agency PB& is partnering with SundanceTV on a series of short films that offer quiet, contemplative looks at the city.