PB& Seattle

Britt Peterson Fero

Britt Peterson Fero

Britt Peterson Fero


With a passion for growth, innovation and human insight — Britt has built her career helping a wide range of recognized brands re-energize their businesses all around the world, including United Airlines, Islands of the Bahamas, HP, the International Olympic Committee, Capella University, American Girl and Aflac among others.  

Prior to founding PB&, Britt was the Chief Strategy & Media Officer at Publicis Seattle where she drove the agency's overall strategy and led the charge in unlocking clients' business potential. With her leadership, the agency experienced double-digit growth, started a media offering and launched a 'story incubator' for start-ups. Before Publicis, Britt was a Partner at Cole & Weber United where she drove the vision, development and day-to-day operations of the business and held different roles at Publicis in previous stints as the director of development and innovation.

Britt spent the majority of her career at Fallon in both Minneapolis & New York, a place where she learned the importance and power of culture, curiosity, compassion and creativity.

Over her career, Britt has driven two award-winning consumer research studies around the sociability of brands (Project Butterfly) and how consumers shot convenience stores (Project See Store) as well as having been a contributor and speaker for Forbes, Fast Company, MediaPost, NXNW and the DMA. Her efforts have contributed to honors from Communications Arts, the OneShow and Cannes and have been featured in the books Juicing the Orange, Brand Apart and 'Your Ad Here.'