Making good things happen with every can

We proved that doing good things was good for Bud Light’s business.

Bud Light was suffering from consistent share declines among young legal-age adults who weren’t as drawn to the brand’s fun-loving values as previous generations. We pivoted the “good times” idea Bud Light had been known for in a way that could connect with a purpose, not just party, filled generation. As a founding partner of Keep America Beautiful, Bud Light could be a force for good, not just fuel for a party.

The Big Impact

Over 12K

active participants in the Bud Light Cleanup Crew

~150,000

pounds of trash collected

Only region in the country to see share growth that year.

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