Check out this great, creative work for Budweiser spearheaded by Seattle based creative agency PB&, which hones in on the idea of individuals coming to America to do what they love and to bring to life the universal values of freedom, ambition and authenticity. Not surprisingly, many of those people have roots in the Northwest – a region steeped in pioneers and change makers (cue Lewis and Clark, Bill Gates, Boeing and more). With the help of PB&, Budweiser created America is in Your Hands to honor those who are using their passions to shape America today. They invited award winning filmmaker Tony Fulgham to take a road trip around the Pacific Northwest to meet some of the people that make it such a unique corner of America. Featured talent includes guitar player Ayron Jones born and raised in Seattle, ecologist Chris Morgan who lives in the North Cascades which he says is “as American as it gets” and chef Nong Poonsukwattana who came to America from Thailand with just $70 in her pocket and started her own restaurant from the ground up. The campaign is running on digital and promoted on social, and showcases that no matter who you are, every individual pursuit leaves a mark that builds and shapes our country for the better. Credits: Agency: PB& Principal: Britt Fero Director of Content: Pete Anderson Creative: Meredith Abbott Strategist: Ben Salaman Director: Tony Fulgham Executive Producer: Sarah Shipley Director of Photography: Carrie Robinson Editor: Andy Seaver