We told the story behind the song.
Focusing on the story behind the song, we helped Seattle capture more of the $5 billion music tourism market.
Seattle’s music roots run much deeper than Nirvana and Pearl Jam. So as more Americans are willing to travel over 600 miles to see their favorite artists live, Music Genesis celebrated how Seattle’s unique culture has inspired a diverse range of music and musicians. Each episode uncovered the beginnings of some of culture’s most popular artists and songs, and the role Seattle played in all of it.
Social connected the series with fans
And Rolling Stone carried the momentum
We launched at SXSW with the biggest name in music
The Big Impact
Over 5200 days
worth of time spent with this content (126,000 hours)
160,000
engagements at 2x average social engagement rate
The Buzz
SXSW 2019 Emerging Artists Showcase and Music Genesis Event: Photos
MARCH 19, 2019, 2:34PM The first day featured Music Genesis, a performance by Valley Maker — a.k.a. Austin Crane, a Seattle-based songwriter — and a special screening of a new series celebrating the musical legacy of Seattle. Afterward, director Austin Wilson and...
Humbled to take a stroll down memory lane with @VisitSeattle
Humbled to take a stroll down memory lane with @VisitSeattle. Really enjoyed digging into the past and lapping up the present. Love you always 206 😘 View this post on X
Visit Seattle: Family Style and Music Genesis by PB&
Visit Seattle is showing off its immigrant and music heritage in two new campaigns designed to draw more people to the Emerald City, both honoring their respective rich cultures and diverse backgrounds. ‘Family Style’ celebrates immigrant chefs Seattle is a proud city...
SXSW 2019 Emerging Artists Showcase and Music Genesis Event: Photos
MARCH 19, 2019, 2:34PM The first day featured Music Genesis, a performance by Valley Maker — a.k.a. Austin Crane, a Seattle-based songwriter — and a special screening of a new series celebrating the musical legacy of Seattle. Afterward, director Austin Wilson and...
Humbled to take a stroll down memory lane with @VisitSeattle
Humbled to take a stroll down memory lane with @VisitSeattle. Really enjoyed digging into the past and lapping up the present. Love you always 206 😘 View this post on X
Visit Seattle: Family Style and Music Genesis by PB&
Visit Seattle is showing off its immigrant and music heritage in two new campaigns designed to draw more people to the Emerald City, both honoring their respective rich cultures and diverse backgrounds. ‘Family Style’ celebrates immigrant chefs Seattle is a proud city...
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