A sure bet for maximizing money

We brought over 1MM new users to CD Valet by turning the tables on ‘your grandfather’s conservative way of investing’

Whether you had a CD and just passively let it sit far past its maturity, or thought it was simply your grandfather’s conservative way of investing—many people just overlooked CDs as a ‘modern investment tool.’ But, in a surging interest rate environment, CDs were poised to have their moment. Especially for an audience hellbent on maximizing returns.

Straight Up Rates was a multi-media demand-building initiative that positioned CD Valet as the transparent, go-to source for tools and resources that could build a Money Maximizer’s confidence. They had their finger on the pulse of the best investment options. Tapping relevant lifestyle and finance channels and fin-fluential voices at the intersection of life and money, we delivered a Straight Up Win our audience wouldn’t kick themselves for sleeping on.

Video built visibility

Content Sponsorships reframed the relevance of CDs

Digital ensured they never missed the latest or most relevant rate

Integrations affirmed CDs were a sure bet

The Big Impact

153MM

paid impressions

8.9%

lift in brand awareness

1.01MM+

new users

Sustained MAU of

~250k

The Buzz

ADWEEK: Monday Stir – CD Valet

ADWEEK: Monday Stir – CD Valet

Monday Stir By Kyle O’BrienFebruary 6, 2023 A new CD Valet service from Seattle Bank is highlighted in a new campaign. As the Federal Reserve raises interest rates to their highest level in 15 years, Seattle agency PB& is launching a campaign for Seattle Bank’s...

ADWEEK: Monday Stir – CD Valet

ADWEEK: Monday Stir – CD Valet

Monday Stir By Kyle O’BrienFebruary 6, 2023 A new CD Valet service from Seattle Bank is highlighted in a new campaign. As the Federal Reserve raises interest rates to their highest level in 15 years, Seattle agency PB& is launching a campaign for Seattle Bank’s...

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