A sure bet for maximizing money
We brought over 1MM new users to CD Valet by turning the tables on ‘your grandfather’s conservative way of investing’

Whether you had a CD and just passively let it sit far past its maturity, or thought it was simply your grandfather’s conservative way of investing—many people just overlooked CDs as a ‘modern investment tool.’ But, in a surging interest rate environment, CDs were poised to have their moment. Especially for an audience hellbent on maximizing returns.
Straight Up Rates was a multi-media demand-building initiative that positioned CD Valet as the transparent, go-to source for tools and resources that could build a Money Maximizer’s confidence. They had their finger on the pulse of the best investment options. Tapping relevant lifestyle and finance channels and fin-fluential voices at the intersection of life and money, we delivered a Straight Up Win our audience wouldn’t kick themselves for sleeping on.
Video built visibility
Content Sponsorships reframed the relevance of CDs


Money with Katie - 01
Money with Katie - 02
Digital ensured they never missed the latest or most relevant rate
Integrations affirmed CDs were a sure bet
The Big Impact
153MM
paid impressions
8.9%
lift in brand awareness
1.01MM+
new users
~250k
The Buzz

ADWEEK: Monday Stir – CD Valet
Monday Stir By Kyle O’BrienFebruary 6, 2023 A new CD Valet service from Seattle Bank is highlighted in a new campaign. As the Federal Reserve raises interest rates to their highest level in 15 years, Seattle agency PB& is launching a campaign for Seattle Bank’s...

Seattle Bank Launches ‘CD Valet’, a One-Stop Shop for Unbiased Certificate of Deposit Rates
Consumers now have an alternative to misleading ad-driven rate shopping platforms SEATTLE, Nov. 17, 2022 (GLOBE NEWSWIRE) -- Seattle Bank, a digitally-driven local bank, announced the launch of CD Valet, a consumer-focused website highlighting the most relevant and...

Community bank takes on Bankrate and NerdWallet rate comparison sites
Bank technologyBy Miriam Cross December 05, 2022, 1:34 p.m. EST “There is this underappreciated market of savers out there. ... They may not be flashy but they have a lot of money," said John Blizzard, president and CEO of Seattle Bank. Type "best CD rates" into...

ADWEEK: Monday Stir – CD Valet
Monday Stir By Kyle O’BrienFebruary 6, 2023 A new CD Valet service from Seattle Bank is highlighted in a new campaign. As the Federal Reserve raises interest rates to their highest level in 15 years, Seattle agency PB& is launching a campaign for Seattle Bank’s...

Seattle Bank Launches ‘CD Valet’, a One-Stop Shop for Unbiased Certificate of Deposit Rates
Consumers now have an alternative to misleading ad-driven rate shopping platforms SEATTLE, Nov. 17, 2022 (GLOBE NEWSWIRE) -- Seattle Bank, a digitally-driven local bank, announced the launch of CD Valet, a consumer-focused website highlighting the most relevant and...

Community bank takes on Bankrate and NerdWallet rate comparison sites
Bank technologyBy Miriam Cross December 05, 2022, 1:34 p.m. EST “There is this underappreciated market of savers out there. ... They may not be flashy but they have a lot of money," said John Blizzard, president and CEO of Seattle Bank. Type "best CD rates" into...

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