From lending to living

In a world of dire, negative, and corporate financial talk—we offered optimism; encouraging people to bet on themselves (and a bank they’ve never heard of.)
After years of solely serving the private banking market, Seattle Bank’s future growth relied on broadening its customer base, but not at the expense of becoming ‘just another bank.’ Rather than focus on a traditional ‘free checking’ deposit product, they were carving a new path—offering a high-limit personal line of credit (PLOC) that most other banks had discontinued.

We shed the bank’s ‘only for rich people’ armor; re-introducing the ‘brand’ and a product to The Financially Free—a younger generation of high earners. Fund Yourself was a fully integrated campaign platform that celebrated an individual’s possibilities and passions; offering the PLOC as an enabler to do all they’d like to. Balancing high visibility with contextual relevance, we nudged our audience towards what’s possible in life with Seattle Bank.

The Big Impact

20MM

impressions in less than 4 weeks

2 MM

views

22%

lift in organic search

10%

Visit to Apply Rate
(2x the financial services average)

The Buzz

Seattle Bank Tells People to Fund Themselves in Humorous Campaign

Seattle Bank Tells People to Fund Themselves in Humorous Campaign

By Kyle O’Brien September 27, 2022 Seems that everyone has a side hustle lately, and Seattle agency PB& is helping to highlight how to pay for those niche passions with a new campaign for Seattle Bank by telling them to go fund themselves. The campaign, “Fund...

From the 15th Annual Shorty Awards – Fund Yourself

From the 15th Annual Shorty Awards – Fund Yourself

Objectives After years as a private banking institution, Seattle Bank needed to introduce itself to a new group of people that could fuel their future; people that were younger but on an upward career trajectory that offered a higher household income.   But changing...

Little Black Book – Seattle Bank – Fund Yourself

Little Black Book – Seattle Bank – Fund Yourself

We built consideration and interest for a (virtually) net new bank with a net new product offering amongst a net new group of customers…for only a few bucks. Changing banks is hard; in fact the thought of it is daunting. Switching over to a bank you’ve likely never...

Seattle Bank Tells People to Fund Themselves in Humorous Campaign

Seattle Bank Tells People to Fund Themselves in Humorous Campaign

By Kyle O’Brien September 27, 2022 Seems that everyone has a side hustle lately, and Seattle agency PB& is helping to highlight how to pay for those niche passions with a new campaign for Seattle Bank by telling them to go fund themselves. The campaign, “Fund...

From the 15th Annual Shorty Awards – Fund Yourself

From the 15th Annual Shorty Awards – Fund Yourself

Objectives After years as a private banking institution, Seattle Bank needed to introduce itself to a new group of people that could fuel their future; people that were younger but on an upward career trajectory that offered a higher household income.   But changing...

Little Black Book – Seattle Bank – Fund Yourself

Little Black Book – Seattle Bank – Fund Yourself

We built consideration and interest for a (virtually) net new bank with a net new product offering amongst a net new group of customers…for only a few bucks. Changing banks is hard; in fact the thought of it is daunting. Switching over to a bank you’ve likely never...

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