Are you getting the most from your sponsorship?
Spending on sports sponsorships averages $27 billion annually in the US alone. US music sponsorships near $1 billion annually.
Neither are set-it and forget it propositions. Neither can be relegated to ‘signage visibility.’
Are you getting the most out of your sponsorship investment?
Are sponsorships or surrounderships better for you?
Download our take on:
- Sponsorship vs. Surrounderships
- Fan differences that might inspire different activation.
- The questions marketers should ask themselves about current—or future—sponsorship opportunities.
If this piques your interest, we’d love to talk more about our Sponsorship Audit that helps shape the evaluation and optimization of your current—or prospective deal.
If you’re not a sponsor, but are curious about surroundership opportunities, we’d be happy to talk.
Named AdAge Small Agency of the Year NW twice, PB& has developed everything from award-winning branded entertainment and employee engagement programs to technology experiences and experiential sponsorship/surrounderships around the NFL, NHL, WNBA, MLS, PPA, PGA, Special Olympics as well as the Olympics, Grammys, Sundance Film Festival, Independent Spirit Awards and more.
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