PB& Seattle
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Visit Seattle: Project 5x5

 
 

PROJECT 5x5

INVITING OTHERS TO SHARE THE CITY'S STORIES

 

 

Named one of Ad Age’s Best Content Partnerships of 2017, this program was simple but unique: ask five highly regarded filmmakers to visit Seattle and create a short film that brought their unique perspective on the city – inspired by one of the five senses. Then, launch and screen that series through IRL events that put Seattle in their hands, literally.

Through this partnership with SundanceTV, we tapped into both their history of creating intellectually stimulating content our audience craved and their affiliation with key events that sit at the center of pop culture.

 
 

Starting at the Festival itself, we united our filmmakers through a panel discussion around their Seattle stories. They answered questions and unveiled their films.  We surrounded that event in true Seattle fashion - bringing chefs, food (including 80 pounds of fresh oysters), craft drinks and Seattle rocker Allen Stone together to celebrate the city. Subsequent parties across Rooftop Film screenings in NYC replicated that experience with new flavors and sounds every time - each giving us the opportunity to envelop people in the Seattle story both on the screen and IRL.

 
 
 
 

With over 2MM views nearly 2 years-worth of watch time
and coverage in USA Today, AdWeek, MediaPost, GeekWire, & beyond–
this series has led to a 26% increase in searches for Seattle on Google.

 
 
 
 

TOUCH OF SEATTLE

Directed by Ian Cheney
In this short, we move from the raw beauty of towering trees to the myriad ways Seattle dwellers and visitors alike can experience the transformed forest with their own hands. While the city's skyline is iconic, the forests were Seattle's first skyscrapers and are the featured players in this quiet portrait of a green city.

 
 
 
 

TASTE

Seattle has a unique relationship to its natural surroundings. This short explores the process of harnessing the purest parts of Seattle and follows them on a journey from farm to counter, where a ferry ride plays an integral role in bringing delicious experiences to the people of Seattle. Directed by Clea DuVall.

 
 
 
 

JIMI COULD HAVE FALLEN FROM THE SKY

Directed by Terrence Nance
This short is the unauthorized, heavily abridged, biographical, visual and supersonic moment about the fact that Johnny Allen Hendrix (aka Jimi Hendrix) knew how to skydive. Set in Seattle where Jimi was born and raised, the film wonders aloud about what this skill meant for the life he went on to lead.

 
 
 
 

SCENT OF SASQUATCH

Did you know the Sasquatch is the unofficial mascot of Seattle? Watch as her excellent sense of smell guides her on a tour of all the city has to offer, from breweries and coffee roasters to shorelines, forests and wildlife, in this animated short. Directed by Drew Christie.

 
 
 
 

ALL AT SEA

Directed by Martha Stephens
Bruce Lee's relationship with Seattle inspires this short: a fictionalized account of a brief moment in his life when he felt isolated, frustrated and restless. But the sight of the of Seattle's skyline from his boat on the Puget Sound reminds him how to find his balance, and allows his mind to once again be as fluid as water.