Literature, like travel, opens our imaginations.





“Super influential” vacationers are 200% more likely to be in book clubs and 40% more likely to read books at least twice a week. Seattle Bookmarked is an integrated campaign highlighting a lesser-known truth about the city and its designation as a Unesco City of Literature; giving our intellectually-curious audience more reasons to consider visiting.
Through film, guerilla pop-ups, and event activations, we invited people to experience the city that has inspired readers and authors alike.
Film pulled people into Seattle’s stories
Digital extended our reach
Strategic partnerships amplified our efforts
IRL Events
brought Seattle’s stories to people, on stage and on the ground








The Big Impact
8.5 million
views
4,750 days
worth of time spent with this content
42%
increase in Ad Recall
40%
increase in Consideration
8.5 million
views
4,750 days
worth of time spent with this content
42%
increase in Ad Recall
40%
increase in Consideration
The Buzz

From the 16th Annual Shorty Awards
Objectives Create awareness about and engagement in Seattle’s deep literary roots as a means of driving interest in visiting Seattle. Strategy and Execution Seattle is one of two North American cities designated as a UNESCO City of Literature. As such, we invited...

The Webby Awards – Honoring the Best of the Internet
Advertising, Media & PRTourism & Leisure 2024 About Tourism & LeisureBranded content hubs, videos, articles, or native programs that promote leisure, travel, and tourism destinations, including activities and attractions, accommodations, and...

Visit Seattle Curls Up With a Good Book in New Ad Series
Jeffrey Dean Morgan and other local luminaries read aloud in the atypical travel spotsBy T.L. StanleyJuly 6, 2023 ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech...

From the 16th Annual Shorty Awards
Objectives Create awareness about and engagement in Seattle’s deep literary roots as a means of driving interest in visiting Seattle. Strategy and Execution Seattle is one of two North American cities designated as a UNESCO City of Literature. As such, we invited...

The Webby Awards – Honoring the Best of the Internet
Advertising, Media & PRTourism & Leisure 2024 About Tourism & LeisureBranded content hubs, videos, articles, or native programs that promote leisure, travel, and tourism destinations, including activities and attractions, accommodations, and...

Visit Seattle Curls Up With a Good Book in New Ad Series
Jeffrey Dean Morgan and other local luminaries read aloud in the atypical travel spotsBy T.L. StanleyJuly 6, 2023 ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech...

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