Literature, like travel, opens our imaginations.

As a UNESCO City of Literature, we could use that truth to serve a new reason to travel to Seattle.

“Super influential” vacationers are 200% more likely to be in book clubs and 40% more likely to read books at least twice a week. Seattle Bookmarked is an integrated campaign highlighting a lesser-known truth about the city and its designation as a Unesco City of Literature; giving our intellectually-curious audience more reasons to consider visiting.

Through film, guerilla pop-ups, and event activations, we invited people to experience the city that has inspired readers and authors alike.

Film pulled people into Seattle’s stories

Digital extended our reach

Strategic partnerships amplified our efforts

IRL Events

brought Seattle’s stories to people, on stage and on the ground

The Big Impact

8.5 million

views

4,750 days

worth of time spent with this content

42%

increase in Ad Recall

40%

increase in Consideration

8.5 million

views

4,750 days

worth of time spent with this content

42%

increase in Ad Recall

40%

increase in Consideration

The Buzz

From the 16th Annual Shorty Awards

From the 16th Annual Shorty Awards

Objectives Create awareness about and engagement in Seattle’s deep literary roots as a means of driving interest in visiting Seattle. Strategy and Execution Seattle is one of two North American cities designated as a UNESCO City of Literature. As such, we invited...

The Webby Awards – Honoring the Best of the Internet

The Webby Awards – Honoring the Best of the Internet

Advertising, Media & PRTourism & Leisure 2024 About Tourism & LeisureBranded content hubs, videos, articles, or native programs that promote leisure, travel, and tourism destinations, including activities and attractions, accommodations, and...

Visit Seattle Curls Up With a Good Book in New Ad Series

Visit Seattle Curls Up With a Good Book in New Ad Series

Jeffrey Dean Morgan and other local luminaries read aloud in the atypical travel spotsBy T.L. StanleyJuly 6, 2023 ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech...

From the 16th Annual Shorty Awards

From the 16th Annual Shorty Awards

Objectives Create awareness about and engagement in Seattle’s deep literary roots as a means of driving interest in visiting Seattle. Strategy and Execution Seattle is one of two North American cities designated as a UNESCO City of Literature. As such, we invited...

The Webby Awards – Honoring the Best of the Internet

The Webby Awards – Honoring the Best of the Internet

Advertising, Media & PRTourism & Leisure 2024 About Tourism & LeisureBranded content hubs, videos, articles, or native programs that promote leisure, travel, and tourism destinations, including activities and attractions, accommodations, and...

Visit Seattle Curls Up With a Good Book in New Ad Series

Visit Seattle Curls Up With a Good Book in New Ad Series

Jeffrey Dean Morgan and other local luminaries read aloud in the atypical travel spotsBy T.L. StanleyJuly 6, 2023 ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech...

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