Travel inspires joy as well as understanding—especially in times of cultural unrest. Today, people are more eager to explore and understand their past and the history of the world around them. In fact, “dark tourism” has become a $30 billion market, as travelers – particularly our intellectually stimulated Advenculturists – want to gain more insight into the social, political, and cultural complexities that led to cultural events and even tragedies.

As a city that has constantly learned and evolved from what has come before, Seattle saw the opportunity to lean in and honor the communities that have shaped the city.

Unsettled Territory ignited empathy while encouraging people to visit and explore.