SundanceTV produced the whimsical films

Tourism videos can often be loud, flashy affairs, but with its latest content series, Visit Seattle is doing something decidedly different. The tourism bureau and Seattle-based agency PB& is partnering with SundanceTV on a series of short films that offer quiet, contemplative looks at the city.

The effort, Project Five by Five, invited five filmmakers to Seattle to create short films about the city, with each film being inspired by one of the five senses. The series is premiering today at the Sundance Film Festival with a panel of the filmmakers, and will be broadcast on Sundance TV and Visit Seattle’s YouTube channel, Visit Seattle TV.

Original story on Adweek