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Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them

Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them

by pbandsea | Mar 25, 2024 | Buzz, Wind-MTAH

By Kristina Monllos • March 31, 2023 •  Real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers. The shift follows consumers’...
‘A better way to go than some digital’: Why a regional real estate brand is spending more in OOH advertising

‘A better way to go than some digital’: Why a regional real estate brand is spending more in OOH advertising

by pbandsea | Mar 25, 2024 | Buzz, Wind-MTAH

By Kimeko McCoy • October 11, 2021 •  With COVID-19 vaccination rates up and many returning to their daily commutes, advertisers have recently taken a second look at out-of-home advertising, including real estate brand Windermere Real Estate, which sees the...

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