by curtis@pbandseattle.com | Jan 13, 2025 | Buzz, VS-Bookmarked
Objectives Create awareness about and engagement in Seattle’s deep literary roots as a means of driving interest in visiting Seattle. Strategy and Execution Seattle is one of two North American cities designated as a UNESCO City of Literature. As such, we invited...
by curtis@pbandseattle.com | Jan 13, 2025 | Buzz, VS-Bookmarked
Advertising, Media & PRTourism & Leisure 2024 About Tourism & LeisureBranded content hubs, videos, articles, or native programs that promote leisure, travel, and tourism destinations, including activities and attractions, accommodations, and...
by curtis@pbandseattle.com | Nov 18, 2024 | Buzz, VS-tv1
SundanceTV produced the whimsical films Tourism videos can often be loud, flashy affairs, but with its latest content series, Visit Seattle is doing something decidedly different. The tourism bureau and Seattle-based agency PB& is partnering with SundanceTV on a...
by curtis@pbandseattle.com | Nov 18, 2024 | Buzz, VS-tv1
Branded content partnerships continue to grow in popularity, with advertisers allocating larger budgets towards the practice. This year, we saw an increased focus on inspirational content, which could be one of the factors that has led to an increase in audience...
by curtis@pbandseattle.com | Nov 18, 2024 | Buzz, VS-Bookmarked, VS-tv1
Jeffrey Dean Morgan and other local luminaries read aloud in the atypical travel spotsBy T.L. StanleyJuly 6, 2023 ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech...
by curtis@pbandseattle.com | Nov 18, 2024 | Buzz, VS-tv2
Dive Brief: Visit Seattle has launched a video miniseries called “The Emerald Race” to tell the city’s story in an authentic and entertaining way, according to news made available to Marketing Dive. Created with the agency PB& and in partnership with CBS and the...
