Soul + Stories > Sights
Seattle’s true essence lay not in its well-trodden tourist paths but in its soulful and immersive narrative.
A channel, not just a campaign
With video inspiring over 70% of travel decisions, VISITSEATTLE.tv—a category-first entertainment-based platform—introduced potential visitors to the city’s story through over 18 unique, engaging content series.First-to-market activations brought the city to people
Focused around culture-leading events like Sundance, the Independent Spirit Awards, Pride 50, and the Atlantic Festival.
Demand gen programs helped nudge the decision
“When you have an audience waiting for the next episode of a brand campaign, you’ve hit your mark.”
The Big Impact
70%
surge in searches for “Seattle Vacation” on Google/YouTube
Over 475 years
worth of watch time
10,000+
engaged subscribersYOY
visitor growth with longer stays and more spend70%
surge in searches for “Seattle Vacation” on Google/YouTube
Over 475 years
worth of watch time
10,000+
engaged subscribersYOY
visitor growth with longer stays and more spendThe Buzz
Visit Seattle’s Soulful Documentary Series Shows a Different Side of the City
SundanceTV produced the whimsical films Tourism videos can often be loud, flashy affairs, but with its latest content series, Visit Seattle is doing something decidedly different. The tourism bureau and Seattle-based agency PB& is partnering with SundanceTV on a...
The 10 Best Branded Content Partnerships of 2017
Branded content partnerships continue to grow in popularity, with advertisers allocating larger budgets towards the practice. This year, we saw an increased focus on inspirational content, which could be one of the factors that has led to an increase in audience...
Visit Seattle Curls Up With a Good Book in New Ad Series
Jeffrey Dean Morgan and other local luminaries read aloud in the atypical travel spotsBy T.L. StanleyJuly 6, 2023 ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech...
Visit Seattle’s Soulful Documentary Series Shows a Different Side of the City
SundanceTV produced the whimsical films Tourism videos can often be loud, flashy affairs, but with its latest content series, Visit Seattle is doing something decidedly different. The tourism bureau and Seattle-based agency PB& is partnering with SundanceTV on a...
The 10 Best Branded Content Partnerships of 2017
Branded content partnerships continue to grow in popularity, with advertisers allocating larger budgets towards the practice. This year, we saw an increased focus on inspirational content, which could be one of the factors that has led to an increase in audience...
Visit Seattle Curls Up With a Good Book in New Ad Series
Jeffrey Dean Morgan and other local luminaries read aloud in the atypical travel spotsBy T.L. StanleyJuly 6, 2023 ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech...
Visit Seattle puts its spin on ‘The Amazing Race’ for new video series
Dive Brief: Visit Seattle has launched a video miniseries called “The Emerald Race” to tell the city’s story in an authentic and entertaining way, according to news made available to Marketing Dive. Created with the agency PB& and in partnership with CBS and the...
National Geographic + Visit Seattle – Sights & Soundtracks of Seattle: OPEN STUDIO
Objectives The city of Seattle is textured; it's a feast for the senses; it's progressive and immersive. With everything from unrivaled natural beauty to world-class attractions, major sports teams, a thriving arts and culture scene, and beyond, there's always...
Visit Seattle Tells Local Immigrants’ Stories Through the Lens of Cuisine
Five of the city's beloved chefs share their traditions in new series from PB& and Vice Media Seattle has an adventurous, welcoming and competitive food scene. James Beard-recognized chefs are not uncommon, and the city is scattered with compelling cuisine, with...
Visit Seattle puts its spin on ‘The Amazing Race’ for new video series
Dive Brief: Visit Seattle has launched a video miniseries called “The Emerald Race” to tell the city’s story in an authentic and entertaining way, according to news made available to Marketing Dive. Created with the agency PB& and in partnership with CBS and the...
National Geographic + Visit Seattle – Sights & Soundtracks of Seattle: OPEN STUDIO
Objectives The city of Seattle is textured; it's a feast for the senses; it's progressive and immersive. With everything from unrivaled natural beauty to world-class attractions, major sports teams, a thriving arts and culture scene, and beyond, there's always...
Visit Seattle Tells Local Immigrants’ Stories Through the Lens of Cuisine
Five of the city's beloved chefs share their traditions in new series from PB& and Vice Media Seattle has an adventurous, welcoming and competitive food scene. James Beard-recognized chefs are not uncommon, and the city is scattered with compelling cuisine, with...
Uncharted: Seattle
Throughout its history, Seattle has always been a force in cultural development across food, music, business, the arts and much, much more. It is a city that fosters people’s motivation to change the future of its culture for good. Uncharted: Seattle was a content...
Visit Seattle unveils new video by award-winner Matty Brown
Discover Seattle’s new video by Visit Seattle, showcasing its nature, culture, and history, directed by Matty Brown with poetry by Quenton Baker. The non-profit organization dedicated to marketing Seattle and its surrounding regions, Visit Seattle, recently launched a...
Visit Seattle crafts innovative use of city’s legendary music at heart of new branded program created by PB&
By The Portland Egotist / July 28, 2024 / Seattle’s music scene has flourished for decades and has long been a major draw to what Visit Seattle calls the city’s “renaissance traveler” noted for their love of live music, collecting vinyl, and attending music festivals....
Uncharted: Seattle
Throughout its history, Seattle has always been a force in cultural development across food, music, business, the arts and much, much more. It is a city that fosters people’s motivation to change the future of its culture for good. Uncharted: Seattle was a content...
Visit Seattle unveils new video by award-winner Matty Brown
Discover Seattle’s new video by Visit Seattle, showcasing its nature, culture, and history, directed by Matty Brown with poetry by Quenton Baker. The non-profit organization dedicated to marketing Seattle and its surrounding regions, Visit Seattle, recently launched a...
Visit Seattle crafts innovative use of city’s legendary music at heart of new branded program created by PB&
By The Portland Egotist / July 28, 2024 / Seattle’s music scene has flourished for decades and has long been a major draw to what Visit Seattle calls the city’s “renaissance traveler” noted for their love of live music, collecting vinyl, and attending music festivals....
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