Soul + Stories > Sights

Seattle’s true essence lay not in its well-trodden tourist paths but in its soulful and immersive narrative.

Known primarily for its rain, coffee, and the Space Needle, Seattle was pigeonholed as a regional destination ideal for short, perhaps uninspiring, visits. This perception severely limited its appeal to potential tourists, undermining its rich cultural tapestry and vibrant, diverse community. We transformed that stereotypical ‘weekend getaway’ into a compelling, global destination that could stand alongside cities like New York and London as a must-visit location.

A channel, not just a campaign

With video inspiring over 70% of travel decisions, VISITSEATTLE.tv—a category-first entertainment-based platform—introduced potential visitors to the city’s story through over 18 unique, engaging content series.

First-to-market activations brought the city to people

Focused around culture-leading events like Sundance, the Independent Spirit Awards, Pride 50, and the Atlantic Festival.

Spirit Awards

Sundance TV 

Atlantic Festival

Pride 50

Demand gen programs helped nudge the decision

“When you have an audience waiting for the next episode of a brand campaign, you’ve hit your mark.”

The Big Impact

70%

surge in searches for “Seattle Vacation” on Google/YouTube

Over 475 years

worth of watch time

10,000+

engaged subscribers

YOY

visitor growth with longer stays and more spend

70%

surge in searches for “Seattle Vacation” on Google/YouTube

Over 475 years

worth of watch time

10,000+

engaged subscribers

YOY

visitor growth with longer stays and more spend

The Buzz

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